Increase online presence with search engine optimization Search Engine Optimization (SEO) is a powerful tool that should be used by all healthcare marketers to increase their web presence while aiming to reach potential...
Are you developing a new product ? Marketing a not-so-new service ? It's always best to identify your goals before beginning your UX Audience Research. This will help to organize your findings....
A frequent mistake in UX Customer Research is generalizing a finding from a conversation to the audience at large. The customer journey – the path from prospecting to purchase to longtime loyalty –...
Customer experience management is the art and science of managing all customer interactions across all touch points. Customer experience is measured as the total value proposition delivered to the customer—both from physical attributes...
Ethnographic research (Contextual Inquiry) is an UX technique in which research occurs at the real world location where the experience is intended to occur. This approach values the context in which the...
Discover + Define + Design + Develop + Optimize Understanding your business is always the first priority. Who are your customers? Who’s using your application? Through analytics and testing, we discover the true users. What...
It's the way of making a single website that works effectively on both desktop browsers and on mobile devices. Responsive architecture gives the best quality browsing experience - whether on a mobile...
Multicultural Marketing Relevance in a World of Diversity Understanding consumer behavior is the key to any successful marketing campaign in today’s multicultural, diverse and highly mobile world. Today's customer is not the customer...
HTML5 introduces many cutting-edge features that enable developers to create apps and websites with the functionality, speed, performance, and experience of desktop applications. But unlike desktop applications, apps built on the web...
Apple won a decisive victory on Friday in a lawsuit against Samsung, a verdict that will give Apple ammunition in a far-flung patent war with its global competitors in the smartphone business. The...