Social media tools, such as, Twitter and Facebook Live, are great to share information about the latest trends and news. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
It’s a fusion of sociology and technology, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect online to form relationships for personal and business growth. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).