Create Relevant Content in your Marketing Strategy

In order to create content that is meaningful, you have to findout who they are.


Creating truly engaging content is one of the greatest challenges marketers face. To effectively develop this type of content, your strategy has to be exceptionally focused.

It is through this focused strategy that you can accurately target the individual reader, rather than the nameless masses, as you must address readers’ specific wants and needs to actually engage with them on any real level.

We outline the essential skills and techniques you’ll need to produce focused content ranging from websites and blog posts, to case studies and white papers.

Relevancy is key to engagement; therefore, you have to find out who your audience is in order to create content that is meaningful to them.

There are different types of information you should include when creating your “online personas.”

  • Job titles and major responsibilities
  • Demographics such as age, education, ethnicity, and family status
  • The goals and tasks they are trying to complete using the site
  • Their physical, social, and technological environment
  • Frustrations
  • Pressures
  • Concerns
  • Needs
  • Role in buying process

What to learn more? Need Help Identifying Your Customers? We Can Help!