Programmatic Marketing (OTT) is much like advertising on TV, but delivered through streaming media on OTT (over-the-top) platforms. This technology offers marketers the best of both worlds—the benefits of programmatic, as well as the growing reach of internet streaming services. Programmatic Marketing (OTT) ad revenue will increase over 60% in the upcoming future and early adopters are currently seeing the benefits.
The term over-the-top (OTT) refers to any device or service that is used to stream digital content to a TV, Tablet or mobile device. The group of devices commonly classified as OTT include:
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text,graphic and voice messages. Mobile Marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Email Marketing is directly marketing a commercial message to a group of people using email. In it’s broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and it is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold list or current customer database. Broadly, the email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers to encourage customers loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, ad adding advertisements to email messages sent by other companies to their customers. There is transactional emails and direct emails.
Content Marketing is marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email nests letters, case studies, podcast, how to guides, questions and answer articles, photos, blogs, etc.
Social Media Marketing is a form of internet marketing that utilizes social networking websites as a marketing tool. The goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Media Marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social network. The resulting electronic word of mouth refers to any statement customers share via the internet ( eg: web sites, social networks, instant messages, news feeds ) about an event, product, service, brand or company, especially on social media platforms. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third party source, as oppose to the brand or company itself, this form of marketing results in earned media rather than paid media.
Web Analytics is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics application can also help companies measure the results of traditional print or broadcast advertising companies. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provide information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Digital Analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automation.