Customers Micro Moments in Daily Life

Mobile Product Purchases

Customers Micro Moments in Daily Life

People use their phone to find answers, answer questions, and solve problems. This presents limitless opportunities for your brand to offer product and services to your potential customers.


91% of people use mobile for inspiration

90% use mobile to work on long term goals

62% are more likely to take action immediately to resolve a challenge when in the middle of a task

82% of your customers consult with their phones when it store

66% consult their phones to learn more about something they saw in a TV commercial

51% purchase form a brand or company other than the one they intended because the information provided on search was useful