Programmatic Marketing (OTT) is much like advertising on TV, but delivered through streaming media on OTT (over-the-top) platforms. This technology offers marketers the best of both worlds—the benefits of programmatic, as well as the growing reach of internet streaming services. Programmatic Marketing (OTT) ad revenue will increase over 60% in the upcoming future and early adopters are currently seeing the benefits.
The Benefits Of Programmatic Marketing include:
OTT devices include:
Here we perform a deep dive to see how we can leverage programmatic marketing (OTT) for your business objectives.
We review all programmatic display data and begin the optimization process.
We use data to make critical decisions on key metrics, such as, modifying target audiences, researching opportunities to improve KPI’s, and improving customer experience