18 Feb Optimizing Your Website? Don’t Forget About Performance!
If you are concerned about how the performance of your site is affecting business, you are not alone.
Recent studies published by Amazon.com, Google, and Microsoft, among others, have shown that faster web sites not only improve the user experience but also conversion rates, average order values, and site stickiness. Additionally, major search engine crawlers are now evaluating site speed in their ranking algorithms, leading to faster sites appearing higher in search results.
Clearly, speed sells, but what are you doing about it?
There are typically three ways to speed up your site: through server performance, network performance, and web performance optimization. This blog post addresses web performance optimization.
As you look at the options available, consider solutions that not only speed up your site and reduce page load latency but also measurably improve both the end-user experience as well as your key metrics, such as conversion rates and engagement.
Essentially, you are looking for a solution that accelerates the delivery and rendering of both web and mobile content through a variety of on-the-fly optimization techniques, including:
- Cache Optimization — adjusts content cache settings to reduce network overhead, thereby decreasing page load time while simultaneously increasing web server capacity.
- Dynamic Parallelization — optimizes the browser’s ability to retrieve content by increasing parallelism, without requiring any change to the server or browser.
- Network Optimization — utilizes a global private cloud with real-time network measurements to determine fastest paths from any end-user location.
- Cloud Delivery — features a built-in cache that positions content closer to the end user for reduced latency when delivering static content.
- Modular Architecture — allows clients to test, measure the impact of, and deploy third-party performance solutions such as Cloudflares CDNs.